As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
Having a presence on social media means opening your business up to criticism. Our social media experts analyze online conversations about your brand to identify potential issues or negative experiences, which are then communicated with your team to rectify the situation and protect your brand image.
Most businesses online miss the true value that social media brings to the table. It can be both a lead generator and a great engagement strategy to increase brand awareness. Our social media marketing campaigns are built with lead generation and retention in mind to ensure that your audience is tuned into your message and is constantly engaging with a brand that offers them additional value and interest beyond the initial point of connection.
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring.
According to TJ McKee senior social media manager, when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
