Our SEO team will map out your website and match each page with keyword phrases that are most relevant based on its content. The keyword map serves as a guide for content developers as they create content for your website. We will also use this information to write unique title tags and meta descriptions that are tailored to each webpage using SEO best practices.

If you want to increase your website’s search engine rankings, it is important to add new, high-quality content on a regular basis. Having additional content will increase the number of keywords on your site and help you build links. While there are many ways to add valuable content to your website, a blog provides an excellent opportunity to add resource content, otherwise known as link bait. As part of our monthly SEO services, our team will recommend blog or webpage topics, create high-quality content, and optimize it using SEO best practices.

A conversion happens when a visitor completes a desired action. For eCommerce websites, a conversion can be a purchase, while service-based sites may look for completed contact forms. As part of our SEO services, our team will make recommendations that help increase your conversion rates, such as making forms shorter, removing “roadblocks,” adding incentives, incorporating calls to action, and increasing urgency.

Based on our analysis in your SEO benchmark report, we can outline the changes that need to be made to your code in order to increase your search engine rankings. This could include adding new pages, refreshing your meta tags, and more. We will also make recommendations for how we can increase website speed, mobile usability, and anything else we can do to improve your results.

Each month, our team will analyze statistics collected by Google Analytics and other tracking tools to determine whether you see an increase in website rankings, visits, and leads. Then, we will provide an in-depth report, so you know exactly where you stand.

Reporting includes recommendations based on results, which aid us in further optimizing your site and increasing conversion rates. During this phase, we also check to ensure that search engines are indexing your website as intended, identify any broken links, and assess your site speed.

SEO is only one piece of a much larger puzzle. With recent changes to search engine algorithms, it is now necessary to invest in Content Marketing, too. Simply tweaking meta tags and optimizing pre-existing content is no longer enough to rank highly. SEO is now about generating large amounts of valuable content (such as blog posts, infographics, press releases, etc.) and optimizing them for search with strategic keywords.