OMDM offers a full-service suite of Ad management services, created with your ideal audience in mind. First, our experts tailor our Ad strategies around customer’s needs. This then allows our team to construct unique consumer messaging based on which stage of the buyer’s journey they are in. The overall strategy helps brands visualize the different phases consumers go through when deciding to make a purchase.
There are four stages to full-funnel marketing: awareness, consideration, decision, and retention. The consumer begins with researching potential solutions that could fix their current problem, and then moves into comparing different products to find the one that best suits them. As they continue through the buyer’s journey, they eventually decide they are ready to say yes to a product or service and once they do, they continue to seek helpful information to receive the most out of it. Because the marketing funnel is a full-circle approach, advertising shouldn’t stop after the first conversion. It’s important to continue to market to your customer base with upsell and cross sell content, as well as with any other content that will benefit them and continue to position you as the subject matter expert.
We use a data driven method which means we make strategic decisions based on data analysis. Our ad management team believes the numbers don’t lie — that is why we analyze multiple data resources to provide the best possible insight and recommendations. By using programs like Google Analytics to track ad performance and Google Data Studio to blend all of it together, we can ensure we are backed by strong, accurate data. Based upon our analysis, we share our insights with our clients and quickly pivot to improve the results; there is always room for improvement.
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend $250 to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs.
FB ads are a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns solely.
