Content Creation is about creating and distributing unique, educational, and engaging web content with the end goal of increasing conversions. It’s not about directly selling your products or services but instead offering value to your audience with the intention of retaining customers and attracting new ones. If you continuously provide your website visitors with valuable and educational information, they will, in turn, reward you with their business and loyalty.
If you’re looking for results-driven Content Marketing strategies, you’ve come to the right place. At OMDM, we take the time to understand every aspect of your business so we can deliver truly custom content for your brand that demonstrates your core values. While we make sure the quality of your content is second to none, we also ensure it will get you found on the search results pages. So, whether you’re new to digital marketing or you have a Content Marketing strategy in place that doesn’t seem to be getting the job done, our team is ready to step in and deliver the engaging content you deserve.
Content Marketing is a long-term investment. When done correctly, it can cost you 62% less than traditional marketing and generate 3x the amount of leads. And according to HubSpot’s 2015 benchmark report, companies with over 400 blog posts got twice the amount of traffic than those with less than 400.
Content Marketing is not something you want to take on if you’re looking for a short-term, three-month marketing campaign because you won’t see the benefits this quickly. Rather, it’s something you want to plan out and put a strategy behind, so you can work to see long-term results. Typically, results can be seen within six to nine months. But in order to see these results, you need to be posting high-quality content consistently. This means including keywords and SEO best practices within your content and targeting the right audiences with the right topics as part of your strategy.
There truly are no set rules on how long a blog post should be. Blog length really depends on the goals of your blog and what information you’re trying to get across in your topic. If you’re looking to write a piece of content for Search Engine Optimization purposes, go a little bit longer (1000+ words). If you’re promoting an announcement or answering some commonly asked questions, then go a bit shorter (500-750 words).
It really depends which type of content you’re looking to create, as well as the topic, goal, length, and the technicality of the piece. A 500-word blog post, for example, typically takes us seven business day to complete. However, if there are revision rounds involved, it may take a little longer to finalize the content. Meanwhile, something more time consuming like a whitepaper that may involve design work, content creation, and rounds of back and forth with a client, can take anywhere from 10 days to one month to finalize.
More content means more keywords, and Google prefers substantial amounts of content containing those keywords. Content Marketing allows you and your business to expand beyond small paragraphs of copy on the homepage of your website or on social media. Through blogs, articles, guides, and other longer forms of content, you can incorporate keywords and target phrases that people are searching for. You can also achieve goals such as improving bounce rate by keeping people on the page longer with engaging content, and you can achieve higher rankings.
