Facebook advertising packages include a complete reboot of your Facebook presence. We know that many companies have a growing presence on Facebook already, but a Facebook advertising package allows you to boost every aspect of this presence.
From a branded cover graphic to optimized hashtags to regular posts that are linked to reputable and relevant sources in your field, a Facebook advertising package covers all aspects of your company’s presence on the biggest social networking site in the world.
If you don’t have a Facebook presence already, never fear! We’ve worked with plenty of companies starting from scratch.
Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them.
Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations.
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend $250 to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs.
FB ads are a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns solely.
